Design
As a designer, I develop creative solutions across a range of formats — from complete visual identities and icon design to the creation of tabletop and digital games. My work features a strong sense of visual storytelling, aiming to craft engaging, accessible, and memorable experiences. Whether building playful mechanics or shaping the tone of a brand, I focus on clarity, cohesion, and emotional impact.
Brand Design
I create brand identities that are visually striking, cohesive, and deeply connected to the stories they represent. From colour palettes and typography to mascots and wordmarks, I aim to build systems that are flexible, memorable, and meaningful. My focus is always on clarity and emotional resonance, ensuring that each identity not only looks distinct but also communicates values and personality effectively across different contexts.
Icons
I design icons that balance clarity, style, and usability. Whether minimalist or playful, each icon is crafted to be immediately understood and visually harmonious within its broader system. My approach prioritises scalability and accessibility, making sure icons work equally well on small digital interfaces and larger print applications.
Social Media
I design visually cohesive and engaging social media content that captures attention and strengthens brand identity. From layout planning to post design, I focus on creating aesthetically-pleasing feeds that not only communicate messages clearly but also resonate emotionally with diverse audiences. Whether for educational projects, research initiatives, or creative campaigns, my social media work blends visual strategy, clarity, and consistency to build connection and boost engagement.
Web Design
I develop websites that merge functionality with strong visual storytelling. Using thoughtful layouts, original visuals, and consistent design systems, I focus on creating accessible and engaging user experiences. My web design work emphasises clarity, cohesion, and flow, ensuring that visitors not only find information easily but also connect emotionally with the project or brand. Each site is crafted to reflect its unique purpose while maintaining a clean, intuitive structure.